Easy Thali
Easy Thali
Client: Easy Thali - Division of Ivory Sands
Project: Advertising Campaigns and Application Development
About Easy Thali
Easythali, a unit of Ivorysands, is a dine-in restaurant and takeaway located in Hyderabad, India. Easythali has its main branch in Begumpet and is expanding its outlets to other localities in Hyderabad. At present, the average sale is the equivalent of about 150 thali trays per day. Easythali has tied up with food delivery aggregators for the delivery of their products, which has not yielded significant benefits to date.
Scope of Work
Some of the areas where Easythali lacked were marketing congruence, including look and feel of both physical assets and website, brand presence, branded customer interaction, pre-defined marketing strategies, search engine optimization, social media optimization and marketing, email marketing, customer relationship management, marketing communication, and brand positioning.
An Integrated Marketing and Communication Strategy needed to be created, with a coherent and consistent branding and positioning so that the current dissonance is reduced, and customers are attracted to the product.
Datawise Assignment
- Datawise created a brand identity for Easy Thali, designed, and executed a multi-channel Advertising Campaign focused on Easy Thali’s target audience segment – young salaried workers
- An initial needs assessment was followed- up by social media, public OOH, flyers, and posters, billboard advertising campaigns to raise awareness and perception at key locations with a high concentration of the target segment
- A website was developed to display the fare available and to place orders
- Created and executed the complementary Food Manufacturing and Processing Application which is used to manage the Catering and Restaurant Management operations
- Developed a Multi-user, multi-location application for coordinating inventory stock levels, reorder, transfers, pricing, and cost accounting
- Intelligent handling of inventory to provide for perishable pantry items
- Recipe and cooking instruction handling for standardization of food quality Standardization of Nutritional and Manufacturing process quality elements to adhere to international standards across multiple locations.
Datawise Assignment
- Datawise created a brand identity for Easy Thali, designed, and executed a multi-channel Advertising Campaign focused on Easy Thali’s target audience segment – young salaried workers
- An initial needs assessment was followed- up by social media, public OOH, flyers, and posters, billboard advertising campaigns to raise awareness and perception at key locations with a high concentration of the target segment
- A website was developed to display the fare available and to place orders
- Created and executed the complementary Food Manufacturing and Processing Application which is used to manage the Catering and Restaurant Management operations
- Developed a Multi-user, multi-location application for coordinating inventory stock levels, reorder, transfers, pricing, and cost accounting
- Intelligent handling of inventory to provide for perishable pantry items
- Recipe and cooking instruction handling for standardization of food quality Standardization of Nutritional and Manufacturing process quality elements to adhere to international standards across multiple locations.
Value Added by Datawise
From inception to campaign delivery, Datawise executed branding, advertising, web development & execution. Our branding initiatives centered on becoming an attentive listener for necessary feedback from our target segment. This step led to the creation of a number of advertising concepts that generated awareness and generated leads for the client through an effective advertising campaign that focused on the client’s target audience.
Value Added by Datawise
From inception to campaign delivery, Datawise executed branding, advertising, web development & execution. Our branding initiatives centered on becoming an attentive listener for necessary feedback from our target segment. This step led to the creation of a number of advertising concepts that generated awareness and generated leads for the client through an effective advertising campaign that focused on the client’s target audience.
Client Speak
“The team at Datawise was consistently involved in the entire process and came up with a solution to meet our needs. They designed and executed a multi-channel advertising campaign and web application for us. The advertising campaign has helped us in positioning the brand in the mind of the consumer and we have been able to meet our sales targets with a proactive approach. Datawise has been instrumental in helping us build a brand and generate traffic for our business.”
Ms XYZ XYZ
Executive Director
Datawise has customers spread over 25 countries across Domains and Industry segments. We harness Insights and Intelligence to bring about Infinite Transformation. Proven Frameworks and Proprietary Tools improve Operations, Delivery Models, and Customer Experience.
© Copyright 2022 Datawise. All Rights Reserved.
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Datawise has customers spread over 25 countries across Domains and Industry segments. We harness Insights and Intelligence to bring about Infinite Transformation. Proven Frameworks and Proprietary Tools improve Operations, Delivery Models, and Customer Experience.
Quick Links
© Copyright 2022 Datawise. All Rights Reserved.